My journey began early when my mother introduced me to the computer at six months old, even before I could walk. By the age of four, I learned to read with the help of a video game, laying the foundation for my love of technology and design. Encouraged by my parents, I designed their website logo at eight using Paint, which set the stage for my future.
In the 2000s, I loved learning English, convinced it was the language of the internet and computers. My primary school provided a solid foundation in English, enabling me to explore the web globally. I completed the Cambridge University tests, including Starters, Movers, Flyers, KET, PET, and FCE.
At ten, a friend's father taught us Photoshop, and soon we were creating websites for pop idols and connecting online. Platforms like Blogger, MSN Groups, and Tumblr became my playgrounds. I spent countless hours exploring software, downloading songs, and editing images.
Growing up as an "Internet girl," I was never afraid of computers or learning new things. In primary school, peers sought my help with tech issues, a role I still play today for my parents. This curiosity has always been part of me.
During my secondary studies at Escuela Superior de Comercio Carlos Pellegrini, my interest in design and technology blossomed. A 20-minute biology video project sparked my passion for video editing, and designing tickets for the school's music festival taught me the practical applications of graphic design. Seeing my work printed was thrilling.
Freelancing while still in school, I edited videos and designed for local businesses. These experiences showed me how design can communicate effectively and make a tangible impact, shaping my approach to technology and creativity.
In 2018, my partner and I founded Costa Interplanetaria, an independent poetry house where we handled everything from text correction to book design and marketing. This passion project allowed me to explore my creative side while managing all aspects of a publishing business. As a freelancer, I've also created music artworks, flyers, logos, banners and more for my friends.
Later on, learning UX/UI design was incredibly inspiring. As a nerdy kid, I was thrilled to learn how to create interfaces and understand the thought processes behind software design. Working with the Government of the City of Buenos Aires to create web applications for citizens was also very inspiring, fueling my desire to learn more.
One of my most notable projects was Delia & Gustavo, a digital health campaign at Hospital Italiano de Buenos Aires. This project, which featured 3D animated doctor characters providing free medical information, was a significant personal and professional milestone. I was interviewed about this project for a newspaper, which was an incredible experience for me. You can read the articles in Spanish here and here.
Design, for me, is about more than aesthetics; it's about creating connections and simplifying messages. Symbols, colors, and images transcend language barriers, making design a universal language.
Balancing creativity and practicality has always been part of my approach. Working for the government taught me responsibility and professionalism, while freelance projects allowed me to expand my artistic view of life. Daily organization and free time are key, and feedback from loved ones ensures my designs communicate effectively.
During the pandemic in 2020, I experimented with 3D design for NFTs and explored the Blockchain/Web3 world, expanding my skills in emerging technologies. This experimentation reinforced my belief in the transformative power of technology and its potential to create meaningful connections and solutions.
The future of design excites me as it will continually shape and enhance our world.
In a rapidly changing landscape, I stay innovative and adaptable by continually researching and embracing new ideas and technologies. Inspired by Steve Jobs' mantra to "stay hungry, stay foolish," I remain curious and open to new opportunities.