My relationship with design and tech kicked off pretty early. My mom introduced me to computers before I could walk, and by primary school, I was already exploring the web, playing around on platforms like Blogger and Tumblr, and—most exciting of all—discovering Photoshop.
Thanks to my bilingual school and a stack of Cambridge English certifications, I could connect with a global community, designing fan sites, editing images, and getting hooked on the creative side of the internet.
As my career evolved, I discovered that design was about so much more than visuals—it was about connection and communication. I’ve had the privilege to work across diverse industries—healthcare, government, real estate, tech startups, art, music, automotive services and even Web3—and each experience has taught me something new about design’s power to make an impact.
Diving into UX/UI was a game-changer for me. It felt like unlocking a new level, where I could create interfaces and understand the thought processes behind software. My first experience in UX came in 2017, while working for the Government of the City of Buenos Aires. Already freelancing as a designer, I saw this as an opportunity to expand my skills and dive into a new field.
In 2017, I moved to the Government Control Agency as a a Continuous Improvement Analyst and UX Designer, I mapped user journeys and task flows, analyzed processes, and improved internal government systems and public service platforms. I also designed and tested new system features, making sure they matched each department's real needs and the regulations behind them. Working on web applications that served citizens sharpened my UX/UI abilities and gave me a deep appreciation for design's role in public service.
Later on, my role changed to Data Analyst, where I analyzed citizens' complaints submitted through the city's collaborative management platform and created my area's statistical reports to support strategic planning. Reading what people reported, day after day, taught me to see the patterns behind individual problems, and turning that data into clear insights showed me how much good design depends on good evidence. Those five years gave me a habit I still use every day: looking at any process and asking where it's breaking and how we can make it better. It was the start of a whole new journey for me.
In my professional work, the Delia & Gustavo digital health campaign for the Hospital Italiano de Buenos Aires holds a special place.
This project featured 3D-animated doctor characters sharing medical advice with the public—bringing complex information to life in a way that was both fun and educational.
The project caught the attention of a local newspaper, where I was personally interviewed for my role as a designer—a huge milestone and a reminder of why I love this work. You can check out the articles in Spanish here and here.
As a freelancer, I’ve had the pleasure of working on a variety of creative projects across different industries. For Poetic Tandem, a Berlin-based platform for expat poets, I developed branding, created content, and advised on social media strategy to foster a community of cultural exchange. I also designed the logo for TZZ, an urban clothing brand in Buenos Aires, capturing the brand’s edgy, contemporary vibe.
In the music industry, I specialized in designing musical artworks for musicians, bringing their vision to life through visually compelling artwork. Each project pushed me to think creatively and tailor my design approach to match the unique goals and audiences of each brand.
One of my proudest moments was co-founding Costa Interplanetaria, an independent poetry publishing project.
Blending modern poetry with innovative design, this side project allowed me to explore my artistic voice in a new way, from book design to creative direction and marketing. It reinforced my belief in the power of design to amplify unique voices and build connections, even outside the typical corporate world.
In 2022, I joined a US-based tech startup, where over three years I grew from Senior Graphic & UX/UI Designer to Lead Designer. I managed projects end to end, from the first client conversation to final delivery, across websites, apps, brand identities, and marketing campaigns. One of my favorite projects there was an AI-powered travel app we designed from scratch: user research, flows, a complete design system, and even a 3D wombat mascot. It was my first time designing a product built around AI, and it planted the seed for everything that came next.
In October 2025, I joined Thomas Marketing Services, a Xometry company (NASDAQ: XMTR), as a Visual & UX Designer, part of a brand-new design team with a clear mandate to modernize. Suddenly my world was machining, seals, and steel, and I discovered how much I love making complex technical products feel clear, useful, and even a little exciting.
The first step was building the foundation: I helped set up our move from Adobe XD to Figma and created a variables-based starter file that keeps my web projects consistent and developer-friendly. Then, in early 2026, Figma Make launched, and I started asking a bigger question: what if AI were part of the design process from the very first brief?
The answer became an AI-augmented design pipeline built with Claude and Figma Make. Interactive infographics that used to take days now take a few hours, cutting production time by more than 80%, and the code is ready for development as soon as the design is approved. Along the way, I built custom Figma Agent skills for responsive layouts, accessibility reviews, asset prep, and design QC, and I started exploring how design files could flow directly into WordPress-ready code. In July 2026, I presented this work to around 160 colleagues at a company-wide town hall.
Today, I design websites, interactive experiences, email campaigns, and brand assets for more than 80 B2B industrial clients, and the pipeline is part of how our whole design team works. What I've learned is that AI can carry a big part of the process, but the last stretch still belongs to craft: judgment, taste, and real conversations with clients. That's where I put my energy, and it's also why I love teaching. I've trained my teammates on these workflows, I share methods with designers and developers across the company, and I'm always testing the newest tools so the team only adopts the ones that truly earn their place.
If you're looking for a designer who blends creativity, structure, and a healthy obsession with new tools, let's chat! I'd love to hear about your next project, your team's workflow, or how AI could fit into your design process, and see how we can create something exceptional together.
