Brand and Website Redesign

At the agency where I perform as a graphic and UX/UI designer, we redesigned our brand and website. Our goal was to modernize the look and feel, ensuring it resonated with our target audience.

Role

UX/UI Designer, Branding

Industry

Digital Solutions

Duration

2023

An US based agency where I work at recognized the need to modernize its brand image and online presence. The previous design was outdated and failed to resonate with the intended audience. Performing as the lead and senior designer, we aimed to infuse the brand with current design trends while ensuring the new design was user-friendly and accessible.

The Challenge

  • Outdated Design: The previous design was outdated and failed to resonate with the intended audience.

  • User Experience: The previous design lacked user-centricity, making navigation and information retrieval cumbersome for visitors.

  • Brand Image: The site didn't resonate with the agency's target audience due to its dated look and feel.

An US based agency where I work at recognized the need to modernize its brand image and online presence. The previous design was outdated and failed to resonate with the intended audience. Performing as the lead and senior designer, we aimed to infuse the brand with current design trends while ensuring the new design was user-friendly and accessible.

The Challenge

  • Outdated Design: The previous design was outdated and failed to resonate with the intended audience.

  • User Experience: The previous design lacked user-centricity, making navigation and information retrieval cumbersome for visitors.

  • Brand Image: The site didn't resonate with the agency's target audience due to its dated look and feel.

The Solution

Design Strategy

  • Research: A deep dive into current design trends was undertaken, which revealed a tilt towards modern aesthetics like gradients and 3D abstract elements.

  • Modern Aesthetic: The team prioritized aligning the website with the most notable design trends. The aim was to refresh the look, moving away from the outdated aesthetics and embracing a fresh, contemporary style.


  • Gradients and Highlights: Selective use of gradients became an integral part of the design language. These were used to accentuate titles and key elements, and when applied to backgrounds, they were kept subtle to maintain a clean look.


  • 3D Abstract Elements: These distinctive components added depth and a unique visual layer to the website. By appearing throughout the site, they not only reinforced brand consistency but also emphasized the brand's forward-thinking approach.


  • Rebranding: This involved crafting a new color palette and design elements. The rebrand sought to encapsulate the essence of "Dipa Solutions" in its entirety, making the brand more recognizable and resonant.

UX Strategy

  • Prototyping: With the wireframes as a foundation, interactive prototypes were developed to simulate the user journey through the redesigned website. This allowed for real-time feedback and adjustments to any potential usability issues.


  • Internal Testing: Before launching the new design, internal testing was conducted among the design and development teams. This was to validate the design decisions and ensure the revamped site met the agency's expectations. The team tried out the prototype, identifying any potential navigation issues or visual inconsistencies.


  • Accessibility: A significant emphasis was placed on ensuring the site was accessible to all users, including those with disabilities. This entailed ensuring proper color contrast, keyboard navigability, and alt text for all images, among other accessibility best practices.

Outcome

As the lead designer, I guided the team through a full redesign that transformed the agency’s digital identity. The new website, with a modern look and user-centered experience, reflects the agency’s forward-thinking mindset and connects more effectively with its audience.

By prioritizing accessibility and testing internally before launch, we ensured long-term usability and adaptability. Together with the rebranding, the redesign repositioned the agency as a contemporary and innovative player in the industry. It revitalized its presence and reinforced its commitment to design excellence.

Outcome

As the lead designer, I guided the team through a full redesign that transformed the agency’s digital identity. The new website, with a modern look and user-centered experience, reflects the agency’s forward-thinking mindset and connects more effectively with its audience.

By prioritizing accessibility and testing internally before launch, we ensured long-term usability and adaptability. Together with the rebranding, the redesign repositioned the agency as a contemporary and innovative player in the industry. It revitalized its presence and reinforced its commitment to design excellence.

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